Freelance Writing Services

I work to your budget and scale to give you the benefits of big-time online strategy and marketing without the big expense. Please take a look at the descriptions on this page to learn how I can add value to your business, impress and inform your customers, and make you look great. I'm based in Fort Collins, Colorado and I would love to talk with you virtually or in person to hear about your business and your content project needs. I look forward to meeting you soon!

Articles

I’ve been published on popular magazine Web sites and health sites. My specialty topics are running, sports recovery and medical cannabis and I recently began writing about the contemporary art world. I pride myself on quick turnaround and high quality content.

My work has been featured on:

• Green Flower Media

• RunHaven, now Women’s Running

• Dixie Elixirs corporate blog

These articles are re-published in the Writing section of this site.

Content Design

The label “content designer” can mean a lot of things.

It can mean someone who leverages and optimizes marketing content for online use. It can be someone who focuses on compelling, keyword-rich content while ensuring that a site meets SEO objectives. Ultimately, it comes to life in developing consistent, user-centric and engaging content that aligns with and supports your business’s brand and goals.

I specialize in delivering projects that incorporate information architecture, content strategy and marketing-based writing. In addition to writing the copy and building the site navigation, I decipher your site’s traffic analytics so that you can keep an eye on what resonates with your visitors and what doesn't. I also integrate marketing and Web content with social media.

Web Content

Your Web site is the face and voice of your online business presence.

It's paramount that your site is professional-looking, easy to navigate and that it gets your message across clearly. I create Web site content that does just that. Whether you need a strategic marketing initiative, basic copywriting or someone to dive into the code, there is no job too big or too small.

In addition, I have special expertise in incorporating usability testing techniques into the draft and mock-up cycles so that you can know for sure that the site you’ll get is exactly what your visitors expect to see. I also bring to the table 20 years’ experience interacting with Web developers and network administrators. I can translate their terminology for you and explain your needs to them – something many writers can't claim.

Customer Contact

Subscribe, Like, Follow, Share! Now what?

It's always smart to have a plan for what you'll do next when you get someone's direct attention online. I work with your communications teams to create and implement content strategies for e-mail, newsletters, direct mail campaigns and event communications. We'll work together to strike the perfect balance between what you want to share and what your customers want to know. 

I’ll then help you choose just the right design to keep your readers interested instead of searching for the Delete or Unsubscribe links.

Blogs

Blog posts add personality, education and promotional opportunities to your Web site.

They are a perfect way to solicit comments and questions, and to engage with your customers or donors. For small and new organizations it's affordable, easy networking at its finest! 

I often hear from small business clients that they just can't find the time to write a blog, it isn’t a priority in their marketing efforts or that they can't think of anything to say. Well, there's always something to say when you're keeping your brand and your message front and center for the Internet to see. 

I thoroughly research your organization and industry and then work with you to develop ideas for posts that achieve these goals. I then create and promote content that brings in new visitors, and gets current visitors eager to spread the word about your business. I can also do the back-end work to build a new blog for your Web site.